Established in 1996, USC was born of a vision for an electronic dance music experience that went beyond your typical concert. Just over 14 years later, USC is recognized for both its popular club events and nationally acclaimed annual festivals. Fusing first-rate production, world class talent and state-of-the-art technologies, USC creates a one-of-a-kind EDM experience that overwhelms the senses.
Through the success of USC Events, Conscious was born and positioned as the exclusive event merchandiser and boutique label know as Conscious. Conscious is dedicated to creating apparel pieces that are as unique as each of our fans and also of the same quality of each of our massive festivals. Conscious will achieve this by using on the highest quality garments but also by fusing new technologies and design styles that will further putting SeaTown on the map.